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Compulsion is a funny thing. You perhaps thought that’s not right! What could this be about? Then clicked, irresistably, to find out...

 

A crude example perhaps, but it underscores the point. The use of simple ‘hooks’ that compel people to act can be very effective – and very powerful. Creating that stimulus to act, to various degrees and on different levels, is what we are about.

 

Perhaps the ‘bad news’ is that not a lot of people readily understand this.